Many companies make the fatal mistake of constantly jumping on the “latest” marketing trends. That’s why most small businesses that have entered the digital advertising rat race have failed. Just because the top companies are running Google ads with success doesn’t mean that your company will do the same.
That’s why experienced companies from age-old industries always use a mixture of different marketing tools. One vital marketing tool for these companies is custom flags. These low-cost marketing tools help companies establish their brands’ presence in local communities.
Custom Marketing Flags Enable Word of Mouth Marketing
Custom-printed marketing flags are relatively small compared to billboard ads or large posters. Marketers can keep the messages they print on their flags concise, audience-oriented, and action-driven. When people notice such flags, they talk about them with their neighbors, friends, etc.
Did you know word-of-mouth marketing generates five times more leads than paid media ads? Shoppers are likelier to trust and purchase from stores that have high-quality marketing flags at the entry points. These are the reasons why custom-printed marketing flags are still prevalent in the following industries –
1. Real Estate
Selling real estate properties is a very location-oriented task. That’s why real estate companies use branded marketing flags to make their properties noticeable. Well-designed custom-printed marketing flags generate attention from people driving by in cars, local community members, etc. These flags are also strong enough to resist wind, sun, or rain damage.
2. Event Management
You’ll notice many custom-printed marketing flags at major brand events, festivals, tradeshows, etc. That’s because these eye-catching marketing tools perform perfectly well at indoor and outdoor events. They keep promoting the brand in high wind conditions. Event attendees get to learn about different brands by reading the concise information on these flags.2
3. Educational Institutes
It’s a common sight to see custom-printed marketing flags at open day events in schools, colleges, etc. Educational institutes use these flags as marketing tools. They can also be used as directional signages for the parents or students attending on-campus events.
4. Auto Dealerships
Again, it’s very common to see custom-printed marketing flags outside auto dealerships. It’s vital for auto dealerships to establish their store’s presence in local communities. Well-designed marketing flags are instantly noticeable and memorable.
5. Retail Stores
Savvy store owners install high-quality custom-printed marketing flags at their storefronts. These flags serve as low-cost promotional and decorative items. Storeowners can print all types of graphics on these flags. For instance, owners of fast-food franchises and restaurants print images of delicious food items on their marketing flags to attract customers.
6. Sporting Events
Lastly, many brands target marathons, charity runs, and other sporting events to promote their products/services. They distribute their marketing flags to the audience. Their brand gets noticed by local sports fans.
Custom-printed marketing flags are not just great for your company’s branding efforts, but they’re also efficient lead-generation tools. A well-designed custom-printed marketing flag will drive new customers to your prospect funnel. Flags with unique shapes and exciting designs always grab the masses’ attention.