Are you looking to create a billboard ad campaign for your small business in Nashville? Read on to discover how you can get the best prices on Nashville billboards.
The Importance of OOH
Out-of-home advertising is perhaps one of the most important marketing tactics for any small business. Getting your name out there and developing a loyal customer base can be difficult. OOH ads often allow you to accomplish this by targeting specific demographics or the entire local community.
If you own or manage a small business in Nashville, investing in OOH may be the push you need to experience real growth this year.
Types of OOH
OOH marketing covers a wide array of different ad platforms. All of which come with their own pros and cons that determine how effective they could be for you. Here are a few examples.
- Billboards
- Digital billboards
- Kiosks
- Airport Signs
- Transit Benches
- Car Wraps
- Digital Billboards
- Spectaculars
- Murals
- Train Wraps
- Digital Billboard Trucks
- Bus Wraps
These are just a few possibilities for your OOH ad campaigns. The one that you are probably most familiar with, and for a good reason, is the billboard.
The Benefits of Billboard Advertising
Billboards are a classic form of advertising that never ceases to work. When you hear billboard, you probably think of a large sign placed about 30 feet off a major highway. It most likely has some witty phrase that is both memorable and informative.
You are on the right track in considering this type of ad campaign for your small business. By nature, billboards are meant to connect with the local community and reach tons of people who may be interested in your products or services. Here is a little more about how it could help your business.
It’s Cost Effective
First up, it is, by far, one of the most cost-effective forms of advertising available to you.
In Nashville, the average cost of a billboard will be about $1,300 for a four-week campaign. Compared to digital billboards, transit ads, and wallscapes, billboards definitely give you the best bang for your buck when comparing impressions.
It Works
Speaking of impressions. This is often the main determining factor of the price you will have to pay for a billboard. For instance, a billboard on a slow street on the outskirts of Nashville will cost much less than one placed directly off of I40 as it passes through the city. The average billboard in Nashville receives 900 million median impressions per four-week campaign. Keep in mind that you get what you pay for when it comes to location.
It’s Simple
Finally, billboards are just simple. Filming commercials, creating digital content like animations, or creating most other forms of OOH ad campaigns can be complex at times. Billboards are not like this. Billboards need to be short, catchy, and attention-grabbing. With the work of a skilled designer and marketing team, this could be easily accomplished in a short amount of time.
How to Get the Best Prices
So, on to the question at hand. How can your business get the best prices on billboards in Nashville? First of all, this isn’t as straightforward of a question as you may have hoped it would be.
There are two questions to keep in mind while billboard shopping. How many impressions will my ad likely get? And are these impressions from the right demographic for my company?
Billboard prices vary mainly based on size and location. However, just because a billboard may receive a lot of impressions, it does not mean that all of those impressions will be helpful to you.
To get the best prices on billboards, you need to know what billboard will do the most for your business and brand. Here is how you can do that.
Know Your Demographic(s)
First off, you need to know your demographics. Study your data and figure out what kind of people are purchasing your products or services. Once you know this, you can research them with questions like. Where do they most likely live? Which products did they purchase? What age group are they? Etc. All of this information is pertinent to the marketing process.
Choose the Best Location
After learning a good bit about the demographic you should target, you can then make an educated decision about the location of your billboards. In some cases, companies can narrow down locations and target specific demographics. But in most cases, companies like to target highly trafficked areas to reach as many people as possible. Here are a few examples of these.
- Interstates
- Tourist attractions
- Airports
- Sports arenas
Make the Design Count
Last but certainly not least, you have to make the design count. Most billboards are seen by people who are driving. This means they have limited time to look at the billboard and read it. Hiring professionals to make your design is the best way to go. Whether in-house or outsourced, this can ensure that you will get a great design that fits your brand while remaining memorable and attention-grabbing.
The Takeaway
Billboards are the most popular form of OOH advertising for a reason. They are cost-effective, and they work. To get the best price on billboards, you need to research your targeted demographic and create an ad campaign tailored to them. This will ensure that you get the biggest bang for your buck. So, what are you waiting for? Get started today!
