Since posters have been around for a very long time, many people tend to underestimate the efficacy of this simple but effective advertising and communication tool. There are plenty of reasons why small business owners prefer to use posters. They are highly visible, have a high impact, extremely versatile, easy to create and print, durable, and affordable even for small businesses. While you can put up posters for many reasons like announcing sales and offers, showing the direction, providing vital information, etc., people will only notice creatively designed and properly displayed posters. Some essential tips for creating posters that work:
Ensure High Visibility
For a poster that can communicate its message effectively, the target audience will need to notice it even from a distance. To achieve it, you must create a poster design that scores high in attractiveness. You can ensure a high visual appeal in several ways. The choice of the color palette is vital. You need to choose colors that catch customers’ attention from a distance. While bright colors attract attention well, you must also use your logo colors for higher brand recognition and memorability. You make sure that the poster has high contrast that prevents it from blending against the background. Another important aspect of visibility is the location. You must display the posters at places that have a clear line of sight. The best location for a custom poster is slightly above eye level in a well-lit and distraction-free place.
Ensure High Readability
The best posters can be read easily from a distance regardless of their size, shape, and orientation. Most people will be unwilling to approach a poster to read it up close, and none of them will want to read anything in small letters. When designing posters, you need to arrange the text in three distinct levels. The headline should invariably be in the largest possible letters that can be read from a distance. You can write the primary information in a font size half that of the headline. Other details, if any, may be written in a smaller font. It, however, should be readable even from 4-6 feet away. It is important to choose a typeface that is clear and has no confusing complications that can make reading difficult. Building enough contrast into the design makes it possible for viewers to differentiate the text from the background. Using dark-colored text against light backgrounds usually works the best. Use negative space liberally to make the design pop. According to Live About, the use of negative space helps to focus attention on the important elements.
When you create a poster design, you must keep in mind it will have to compete with many other things for attention. You must focus on using a high-impact visual that can grab eyeballs, incorporate the minimum amount of text, and use direct and short messages to ensure that people notice your poster, read, and understand it. Remember, they have only a few seconds to look at it. Incorporating a powerful call-to-action can help in getting the desired impact.