Most likely you have read articles on how to increase your audience on Instagram, but as a rule they give general information on this topic. If we take for example the situation with lawyers who want to sell their services online, then specific advice is needed.
Today we will talk about how to get new clients and a lot of subscribers to a lawyer through targeted advertising with a small budget and without a need to buy Instagram followers.
Let’s analyze the situation using the example of a lawyer who frees citizens from debts through bankruptcy proceedings. Their goal is to attract new customers to the service from any city or the whole country, as well as increase the number of targeted subscribers and increase activity on their page.
Usually, if clients apply to any company with such a request, then as a result, their account will receive a lot of fakes and users from foreign countries, respectively, sales will be zero. It should be understood that even if you buy real Instagram followers with the help of a quality service, then such a problem can be avoided.
Task: Get targeted applications for the service, attract and captivate real and active subscribers to the page.
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In the legal field, as in many service businesses, work for the future works well, so the main focus should be on promoting a personal brand, that is, increasing the number of target subscribers and warming them up with content.
This is the only way to get clients. With a good hit in the target audience, people warm up with content and apply for the service themselves in 3-4 weeks.
Page preparation and design
- Drawing up a content plan: 15 posts per month, 3-4 stories per day. Texts should be written simply and clearly without the use of complex legal terms. Share news and useful posts, customer reviews, and broadcast live on the subject of bankruptcy.
- Initially, post in the same style.
- In the profile description, write who you are, what you do, what this blog is about and make a call for a consultation.
Your main goal is to attract subscribers and warm them up with content, so the promotion was aimed at subscribing by traffic.
Subscribers can be attracted in two ways: setting up interest-based advertising on Instagram (in Ads Manager) or through the contact database that the client already has.
Method 1 (according to interests): before launching advertising, you need to find the audience of the debtors themselves — these are people who have accumulated a lot of loans and now cannot pay them back. On Instagram, they can be found by interests: credit, loan, banking services, financial services.
Method 2 (Look-alike audience): A lawyer can have more than 1000 phone numbers of debtors in the CRM system.
People in such a list are as similar as possible to the desired target audience by a variety of criteria, for example: gender, age, interests, online behavior. Therefore, this data needs to be uploaded to the Facebook account and based on it, lookalike audiences should be created.
Advertising text and banner
Your task in an advertising post is to catch the reader’s attention with a headline and give useful information with which he can find a solution to his problem. Next, call for a subscription and be sure to write why you need to subscribe to your blog.
In a couple of months of promotion, you can conclude up to 50 new service contracts if the method of warming up the content works well. With proper account preparation, people themselves will write to you in direct or WhatsApp that they are ready to conclude a contract for the service.