Social media was a way to connect, interact, and engage with one’s friends and loved ones until a few years ago. However, things have changed drastically over the past few years, and now social media platforms are an integral part of every business and brand’s marketing efforts too.
This means that a massive portion of every brand’s target audience is online and active on social media platforms. If you are a brand owner or a marketer, you know that it is paramount to not just have an account on all the social media platforms but also to create content that promotes your brand, but also create content that is engaging and in line with your audience’s sensibilities.
If you are wondering how to do that and how you could achieve your social media marketing goals, don’t worry. We have put together a list of tools that you could use to enhance your social media marketing and give your business the much-needed push. Read on to find out more!
Social Media Marketing Tools You Must Try!
There are thousands of functions you can perform on social media. Unless you have a massive team that’s dedicated to handling your social media profiles, it could be stressful to do it all. So, how could you do it all?
The answer is simple, using a few social media marketing tools for creating posts, scheduling them, and tracking their impact would help you achieve your social media marketing goals seamlessly.
Hootsuite
The business world is growing and shifting more towards online marketing. Social media is a big part of this, and for most businesses, it needs to be incorporated into their marketing plan. One of the easiest ways to integrate social media into a marketing plan is to use Hootsuite. Hootsuite is a social media dashboard that allows you to connect to multiple social media accounts from one place.
It gives you access to Facebook, Twitter, LinkedIn, Google+, etc. From one spot and with drag and drop simplicity. You can easily schedule posts and collaborate on projects too. It’s a cost-effective tool that provides the resources you need to help your business grow using social media. Hootsuite allows you to schedule and post on various social media platforms seamlessly. The tool has both free and premium versions, which you can explore based on your budget, brand size, and platforms you wish to integrate with the tool.
Canva
Canva is an online design tool that makes it easy to create graphic designs for various project types, from social media marketing tools to art for presentations or other things. Canva is easy to use, even for people who have never used design software before. It has an easy drag and drop system to create eye-catching designs for different purposes. There are templates with pre-made designs for a variety of projects. Then you can use the design elements and customize it further using Canva’s font and layout choices.
It has multiple templates, including social media-ready templates, so you can create your own ads and posts on Facebook, Instagram, Pinterest, Twitter, and Tumblr. You can upload your own images, use their stock photos, or use the text tool to create memes and text-based content. What’s great about Canva is the simplicity of creating things. You can create for free, although some of the more professional templates require a subscription, even the free templates will do the job for most people!
InVideo
You have probably heard that posts with videos get more engagement on social media. We will walk you through how to make these compelling graphics quickly and easily, so you don’t waste your time! First, you will want to brainstorm ideas if you are unsure. You can use Pinterest, Facebook, or Instagram to look at examples of social media posts and gather ideas.
However, some of the best videos are ones that you create yourself! When you want to create a video, try using a tool like InVideo. It’s a tool that’s easy to use and allows you to quickly create, edit, and share videos on any social media platform seamlessly! You can now create social media posts directly from InVideo. You can create a unique post, choose which social media account to post it to, customize your message, and then hit ‘publish’!
Using high-quality videos increases engagement on Instagram and Facebook and helps you stand out from the competition. As the platform has numerous pre-built templates that suit every platform, you can add images, text, and music that suits your brand to the templates and create social media posts effortlessly.
Brandwatch
Brandwatch is a great tool for creating social media marketing campaigns. With their social media analytics and data, you can see what’s working and what’s not working. This way, you will be able to spend more time on your most successful campaigns and less time running around in circles.
Their Twitter handles give you the ability to retweet information you find interesting, which is useful for building your company’s brand and following. Using their iOS app, you can easily search for specific hashtags to find interesting information broadcast on social media. This app is useful for finding out what is trending on various social media platforms.
They have a helpful blog as well, where they share interesting facts about Instagram, Twitter, Facebook, and other social media platforms. You can also learn about the new algorithms and updates these platforms implement and how you can leverage them to your brand’s advantage.
Conclusion
Social media has become a staple in our day-to-day life. Whether it’s to catch up with friends, home entertainment, or to get in touch with family, it’s hard to escape social media. Brands have noticed this and have begun to take advantage of this phenomenon. If you are a brand owner or a marketing professional, it is important for you not just to know how to use all the social media platforms.
You need to have a strong understanding of the different tools you could use to enhance your social media marketing. In this blog, we tried to cover a few such tools that would come in handy. We hope you loved the blog and found it useful. Don’t forget to share your thoughts, questions, and feedback in the comments section!
