Buying or renting a car does not only mean acquiring a means of transport, it also establishes a relationship with the manufacturer and the brand under which said the car has been marketed. Within the market, we have a relatively small number of manufacturers, each with one or several brands for the public. These brands have defined the market segment (or segments) they intend to target. The popularity of Range Rover Rental Dubai has been a perfect example. click here https://rentalcarsuae.com/
In the case of the high-end, the target customer is the one who is willing to spend more money for tangible or intangible benefits in the car they buy or rent. These advantages justify -or that is the idea- the price difference compared to a competing model that is equivalent in form or function, for example.
MORE EXPENSIVE, MORE POSSIBILITIES
Part of the price increase has to do with a more expensive production process. For example, in high-end cars, we will find more body colours, more items of equipment or more variety of engines/versions than in a basic range. Starting from the premise that the customer is always right, high-end products seek to satisfy the customer with the highest purchasing power. For this reason, among high-end cars, we will find types of cars that general brands do not offer, especially those focused on prestige.
ADVANTAGES OF HIGH-END CARS
Among the tangible advantages, we could mention having more items of equipment -either standard or optional- related to onboard comfort, technology, driving assistants or onboard infotainment solutions. As intangible advantages, we would have the exclusivity of the brand, its sports pedigree, or that it is well known for its prestige.
- LESS COMPETITION
It is extremely difficult for a new or completely unknown brand in the market to be able to compete on equal terms with a well-known one, established in the area, and with an associated knowledge by the public. More complicated is being able to compete also in terms of quality and prices between totally equivalent models.
Manufacturers with high-end brands are constantly raising the bar in terms of product and their competitors must follow these improvements, or end up surpassing them. This competition is reflected in the large sums of money invested in keeping the ranges up to date, so advances in engineering or technology usually arrive before general products.
- A CLEAR OBJECTIVE
The business model of high-end cars is at the highest commercial margins. Its objective is not to sell the maximum number of units without more (volume), it is to get the maximum benefit from each car sold (margin). For this reason, the more exclusive a range is, the more power it offers, the more luxury, the more comfort or the more equipment… the commercial margin also rises, since the price increases even more. After all, only a few will be able to have the most exclusive models, so they will pay more for them. They are basic principles of economic science.
- EXCLUSIVITY AND PERSONALIZATION
In high-end cars, it will be easier for customers to satisfy their tastes and preferences, since there are more possibilities to choose from among all possible combinations. Moreover, part of the sales process will be focused on knowing those tastes and preferences in order to satisfy them; if this is not possible, it will be taken into account in the development of new models. In some brands, if the desired paint colour or upholstery does not exist as the client wants it, they are obtained by request with the consequent surcharge. That does not happen in general brands: you can choose some options and outside the menu, there are no more. The explanation is simple, a wide range of choice possibilities is very expensive at an industrial level, the most profitable thing is to have the processes simplified and that there is the greatest possible homogenization.
In high-end cars, there may also be homogenization, but it is usually in aspects that the customer does not value or is not able to perceive.
- AFTER-SALES SERVICE
The relationship between brand and customer goes beyond the purchase, it will be maintained for years in the after-sales. For a higher price than the market average, this customer will be served in terms of maintenance, spare parts, and accessories designed for their model or associated with their lifestyle. Ideally, this relationship is maintained in the long term and the customer will buy more cars throughout his life in the same brand or a higher level of the same manufacturer.
- THEY ARE REVALUED
As time goes by, these cars will change hands, and those that survive in good condition will continue to be appreciated. Even old and well-used cars are worth more than equivalent models that were sold at a much lower price. In specific cases they can reach surprisingly high figures, especially if they were highly desired -they still are-, idem regarding exclusivity. We will hardly see this phenomenon in a model of standard range and manufactured in large volumes unless it is really special. Luxury car rental in Dubai can be very effective way to enjoy the all luxury car brands as per your need and requirement.
